Surprise: the trickiest part of copywriting isn’t writing at all. It’s collecting the right information, then shaping it into a compelling story, whether destined for a website, brochure, or whatever you need.
Effective copy is based on sound marketing. Period. If we’re going to write as the voice of your business, we need to understand your business from the inside out.
That means you can expect us to ask you a number of questions. If you don’t have all the answers, that’s fine. We can help you think it through. That’s part of marketing communications, too.
And that’s also the difference between copy that simply sounds good and copy that actually works.